Category Archives: Internet Informations

4 SEO Tips for Launching a New Website and New Brand

Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

Analytics

I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.

Sitemaps

If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

Microsoft readies IE 11 for Windows 7, too

Browser aficionados and haters alike will be overjoyed that Microsoft is keeping its promise to keep the new Internet Explorer up-to-date on Windows 7 as well as Windows 8.

The Internet Explorer 11 Developer’s Preview for Windows 7, which debuted on Thursday, introduces the most of the new features and functionality of the Windows 8.1 default browser.

Roger Capriotti, Microsoft’s marketing director for Internet Explorer, said that, like IE 10 forWindows 7, IE 11 won’t have the modern interface, but it will have performance benefits.

“We’re faster than the folks at Chrome or the folks at Firefox,” he said. “We’ve got better CPU [processing times], better usage, and better load time overall.”

In addition to usual pitch of improved overall performance, the specifics of the Windows 7 IE 11 Developer’s Preview include updated standards support and overhauled developer tools.

Repeating a talking point that’s been at the forefront of Microsoft’s campaign to revitalize its previously-moribund browser, Capriotti said that the team building IE wants developers “to spend more time developing and less time on standards.”

Most of the backend changes to IE 11 for Windows 7 are in the Windows 8.1 version. These include several firsts that result in faster site loading, according to Microsoft.

The browser is the first to implement the W3C Resource Priorities standard, so that developers can tell the browser which parts of a page to load first; it’s the first to render text on the graphics processing unit (GPU), to more directly accelerate page loading; and it’s the first to natively decodes JPG images in real-time on the GPU; which reduces overall battery drain as well as speeds up site loading.

IE 11 also includes support for WebGL, and it supports the security- and speed-focused SPDY protocol, which originated at Google. These are notable because both previously had been sniffed at by Microsoft. The ECMAScript 6 standard scripting language is supported, too, as is more “just-in-time” compiler in the browser’s JavaScript engine, Chakra.

And to get developers to stand up and take notice, the Microsoft team has overhauled its “F12” developer tools. There’s a new memory management tool that shows in cleanly-designed, real-time charts memory spikes and other problems.

This interface responsiveness report is good news for developers using IE11, but most people will notice changes under the hood: WebGL and SPDY support, for better graphics and faster page-loading, respectively.

(Credit: Microsoft-News.com)

A new emulation tool allows the developer to mimic how their site will look on screen sizes for different devices. It also has a geolocation tool for region-specific debugging.

The new User Interface Responsiveness tool isn’t not working in the current developer’s preview, but Capriotti says it will ship in the final version. It uses more graphics than before to show developers how a site is behaving, with color-coded problems areas and detailed, real-time charts.

To sweeten the deal, the company has revamped its debugging modern.IE Web site, offered a 25 percent discount on Parallels Desktop 8 for Mac, and made virtual machines available for Internet Explorer 11.

Basically, Internet Explorer 11 is a highly competitive browser. Or at least, that’s Microsoft’s plan. But the competition updates on a six-week release cycle, and Capriotti wouldn’t say when IE 11 would be ready for the public. If it follows the release pattern of IE 10 for Windows 7, it will be around four months after IE 11 arrives with Windows 8.1.

Besides swimming upstream against years of negative marks for IE, Microsoft struggles with rapid standards implementation. Part of that is market dynamics. According to NetApplications’ market share statistics, IE still has more people using it than Chrome and Firefox combined, and making changes on a six-week release cycle as Google and Mozilla do would likely anger customers.

However, that means that those browsers, which are developed in a far more open manner than IE, are able to implement new technologies and standards much more rapidly than IE. Capriotti wouldn’t confirm any IE development on the latest in browser tech such as ASM.js, which Firefox has and Chrome is looking at adopting; or WebRTC, an HTML5-based real-time communications protocol that eliminates the need for plug-ins like Skype.

“There’s this tension of what rapid release should be,” he said. “Is it 6 weeks? Six months? We don’t think it should be six years,” he joked.

The truth is that all of Microsoft’s Windows divisions are moving towards updating more rapidly than in the past, as Steve Ballmer said at the recent Build conference, and that includes Internet Explorer.

But while Microsoft is concerned with keeping Internet Explorer up with the Joneses, the Joneses — mostly Chrome and even Firefox a bit as it moves into the mobile OS world — are looking beyond the traditional markets.

Twitter Sync Book on All Platforms

San Francisco – For users who like to send Twitter direct messages (DM), now you can connect the message to all of your gadgets. That is, if the message has been read from the device, then the message will be marked as read messages anyway if users access Twitter with other devices.
“For all platforms, you can now synchronize direct messages (DM) through the entire device and a Twitter account,” said technician Twitter, Josh Hyot. “When you read the DM on an Android phone or an iPhone, it will be marked as DM messages that are read in browser, desktop applications, tablet computers and other devices,” explains Hyot.
Twitter announced the renewal on July 8, 2013. Sync it came into force on every platform in stages, according to Twitter. Other improvised ie, an increase in the search system and the mobile device connected to the Twitter tab for Mac.
Improvisation was also up in search results. For example, when users search for a person, he could see the person’s full bio-data when using Android, iPhone or iPad. This feature can also be accessed via the web.
“Preview this account makes Twitter users more easily and quickly find and learn more about the account to be searched,” said Hyot.
If Twitter users shift the preview to the left, he could also see the account associated with the account in question. Twitter has also added a new indikatot in the search results that show twit associated with the user’s search. Thus, users can still learn things that are much sought after in Twitter.
“At Twitter for iPhone, is now easier to reply twit twit with existing makers of the iPhone. Feature twit making it appear if the user chooses the option to see the details,” Hyot menyatkan.
“Twitter users will more easily find the account you want to follow-through the new button on the navigation bar, so the iPhone’s features with Android apps. By clicking the icon, a list of accounts that may be of interest and relevant to users,” Hyot adds.

Maxthon Partners with AMD to Offer Web Browser Optimized for Next Generation APU Chips

Maxthon, a cloud-based browser, today released a new version of its Windows browser that uses a revolutionary new microprocessor from Advanced Micro Devices (AMD), significantly reducing power consumption while offering superior video performance. AMD’s new Accelerated Processing Unit (APU) leverages new technology to make transactions between the graphics processing unit (GPU) and the central processing unit (CPU) faster and more energy-efficient than ever before.

“New chip architecture like AMD’s APU product is a clear signpost to where we believe the Web technology is heading: more happening in the chip and the browser serving as more of an open standards operating system,” said Jeff Chen, founder and CEO of Maxthon. “We’re proud to collaborate with AMD on such an exciting step forward.”

The GPU handles the processing of rich media including graphics and video, while the CPU manages the heavy lifting of analytical and logic-based functions. Until now, communicating across these two units has depended on a serial data connection that processes millions of functions per second, often resulting in a sluggish and power-consuming Web experience.

The partnership allows Maxthon to optimize the Windows browser for lightning-quick interaction between the APU to speed up video and graphics rendering, particularly using HTML5 standards for which Maxthon is the global leader in support. Among other things, the Maxthon Cloud browser is using OpenCL for lightning quick HTML5 video post processing to offer richer, faster video.

“In the near future what we now know as TV will be mediated through a Web browser optimized for innovative technology like AMD’s APU processors,” said Karl Mattson, vice president of Maxthon International. “Among other things, that means the electronic ‘hearth’ of the TV in the family room will be freed to be available to any device connected to the Web running a browser like Maxthon.”

About Maxthon

Maxthon is an innovative software company that develops superior Web browsers that continue to set new standards for speed, security, simplicity and cloud features. It is available on the Windows, Android, iOS and Mac platforms. With offices in San Francisco, Los Angeles, Beijing, Shanghai and Hong Kong, Maxthon reaches a global community of users that tops more than 120,000,000 people each month in more than 150 countries.

Q&A: Microsoft Talks Changes to SkyDrive in Windows 8.1

When was the last time you had to delete a bunch of photos or apps on your mobile device to clear out space? With the massive amount of data generated every day, it’s easy to exhaust all the available storage on your phone or tablet.

And this problem is only getting worse. Industry trends suggest that device storage capacities are growing at 25 percent per year, but the amount of data being produced is increasing even faster — by around 50 percent a year, according to Microsoft. The software giant is looking to address this problem with SkyDrive, which will be updated in Windows 8.1 with the goal of giving you access to your files at all times, without taking up all your available storage or Internet bandwidth.

The updated service utilizes what Microsoft refers to as “placeholder files,” which look and feel like normal folders and files with one major change — you don’t download the full file until you access it. The placeholder file contains just a thumbnail image and some basic properties, making it significantly smaller than its actual size. This means that 100GB of files in SkyDrive will use up less than 5GB of storage on the hard drive of your Windows 8.1 device, Mona Akmal.

“I have a Pictures folder in SkyDrive that’s 5.6GB in size but it’s only taking up 185MB on the local disk,” Akmal wrote.

Another major change to SkyDrive in Windows 8.1 deals with offline access to files. With the SkyDrive app, you’ll now be able to mark any folders or files you want remain available when you lose Internet connectivity.

Any edits you make to a file while offline will automatically be synced back up to SkyDrive when you regain a connection. For added convenience, all the files you open or edit on your device will automatically be marked for offline access.

As a reminder, new SkyDrive users get 7GB of storage for free. After that, an additional 20GB costs $10 per year, while 50GB will set you back $25 a year, and 100GB costs $50 a year.

We sat down with Angus Logan, group product marketing manager for SkyDrive (pictured below), last week to get the scoop on the most important changes to the online storage service in Windows 8.1.

Twitter Yields 25,300 Tweets ‘Royal Baby’ per Minute

London – Twitter flooded with tweets about the birth of the couple’s first child Prince William-Kate Middleton. These social media platforms stating royal baby be a global trending topic with 25,300 tweets per minute.

Peak in the global conversation on Twitter came in at 20:37 am London time, a few minutes after the official announcement of the birth holds a couple Duke and Duchess of Cambridge. Since Monday night, more than 2 million people mention news of the birth of her baby’s future king on Twitter.

According to the Hollywood Reporter, the number of royal baby tweet tweet beat 120 thousand while Andy Murray won the prestigious Wimbledon tennis match.

Residents Twitter using the hastag specifically to associate with the royal birth. Generally, they use a hashtag like # RoyalBaby, # RoyalBabyBoy, and # RoyalBabyWatch.

According to a statement Twitter, since Middleton entered the hospital Monday morning with Prince William at her side, the hashtag # RoyalBaby itself has been used more than 900 thousand times on Twitter on Monday night. Tweet about royal baby news sent from all over the world, with the highest volume of conversation coming from the United States, Britain, Canada, France, and Italy.

Safari and Chrome Still Leads Mobile Web Browser

Jakarta – Around 80 percent of the world population has a mobile phone. The number of mobile phones around the world estimated to be about 5 billion units, with 1.08 billion units of which include smart phones. Thus, it’s no wonder when browsing on the Internet today is mostly done through mobile phones.

Most of the smart phone owners, as quoted from the go-globe.com, prefer to use a standard mobile web browser, aka the phones default browser. They reason, the default web browser is definitely the best for their phones.

There is also the thought that they do not need to change the web browser because it did not want to be bothered by trivial matters, such as the need to download first and then run the application.

Another reason put forward is that they feel no need to update the web browse, as is done on a notebook or desktop computer. Therefore, updating the application is much more important than replacing the web browser on the mobile device.

For desktop and notebook computers, the web browser is the most widely used Google Chrome, Firefox, Internet Explorer, Opera, and Safari. Competition to be the most popular frequently occur between Microsoft’s Internet Explorer and Google Chrome.

In mobile devices, such as smart mobile phones and tablet computers, maps of different strength. Which became the market share leader for the mobile web browser is Apple’s Safari and Google’s Chrome browser fib.

However, in recent months, Safari increasingly dominant. According to the output data from Net Applications, Safari controlled 61.79 percent market share for web traffic in March. In fact, months before Apple’s browser only won 55.41 percent market share.

In general, mobile web browsers can be distinguished from ability, such as opening a different site, doing page zoom, and make a keyboard shortcut. However, there is also an optimal mobile web browsers on mobile devices use only.

In addition, there are several mobile devices also can not offer a lot of choice what mobile web browsers can be used. One of the devices is a flexible mobile devices with Windows Mobile operating system.

In Indonesia, people always want a high-speed mobile web browser.

“We provide the connectivity features with high compression, especially on a busy network. Compression is also advantageous because the users were able to save the battery, “said Communications Manager Opera Indonesia, Agnes Agastia, two weeks ago.

No less aggressive in offering the experience of using a mobile web browser is Google. According to Google’s Head of Communications Indonesia Vishnu K. Mahmud, Google will continue to focus on developing a modern browser Chrome that will provide the best experience for its users.

Mobile web browser is best for your device, of course depending on the need and type of device used. Therefore, not all mobile devices compatible with the existing web browser.

Yahoo Sports Launches New Fantasy App With Mobile Drafting

Yahoo announced that it has launched its new 2013 Fantasy Sports app today, which brings a new design, and new features to the experience.

One of the big new improvements is that it now features mobile drafting, which many will find tremendously helpful. It’s a lot of pressure to be at a computer during draft time.

 

“Managers can now sign up, draft a team and win their league championship from their iOS and Android device thanks to new technology incorporated by Bignoggins Production, Loki Studios and the Yahoo! Sports mobile team,” a spokesperson for Yahoo tells WebProNews. “The app also now features mock drafting, to help fans prepare and get an edge on the competition.”

Yahoo announced its acquisition of Bignoggins just a few weeks ago. They haven’t wasted any time.

“And starting with football, for the first time ever, all of Yahoo! Sports Fantasy games will live under one mobile roof – the Yahoo! Sports Fantasy app – including basketball, hockey and baseball,” the spokesperson adds.

According to Yahoo, the new app is faster than previous experiences. It also has free notifications.

The app is available for iOS and Android.

Yahoo!’s Earnings and the Future of Display Ads

Investors were upset that Yahoo! Inc.’s (YHOO) quarterly results showed a sharp drop in display advertising revenue. And, based on its forecasts, that will not get any better soon. The Yahoo! trouble is not an isolated case. Display rates have started to collapse across the industry, making a chance for Internet advertising to expand as fast as it has over the past decade impossible. That represents trouble for tens of thousands of businesses.

Yahoo!’s revenue fell 7% in the second quarter compared to last year, drifting down to $1.22 billion. Wall St. focused mostly on one comment:

Iconic Brands That Just Vanished

GAAP display revenue was $472 million for the second quarter of 2013, a 12 percent decrease compared to $535 million for the second quarter of 2012.

At the same time, there was no evidence that Yahoo!’s audience fell, so the yield from the average display ad fell considerably.

Yahoo! holds a special place among America’s Internet companies. In the United States, according to research firm comScore, it had a monthly audience of unique visitor that was above 192.9 million in May. That put it a very close second to Google Inc.’s (GOOG), which was 193.5 million. Because of its huge size, the trends set by Yahoo! almost certainly represent those of most of the balance of the industry.

States That Drink the Most Beer

The bane of display advertising today is that so many Web properties have decided to stake their futures on content delivered on small devices, which include, primarily, smartphones. All of the evidence indicates that advertisers will pay less for messages they post on these smaller screens. Actually, the amount marketers will pay for this content environment is much, much less than for traditional display ads that appear on personal computers (PCs). In an attempt to chase the online content audience as it migrates away from PCs, Internet companies have badly damaged future revenue prospects. The trouble is that people will watch content on smaller screens whether online content sites like it or not.

Most experts hope that falling display ad rates can be offset by the increase in video content on the Internet. Advertisers will pay a great deal more for video ads than display ads. So, there is a rush to create this sort of programming. But the likelihood that video can balance the drop in display rates appears unlikely.

Beyond Google’s YouTube, the amount of video posted on the Internet by large content companies is relatively small. In May, Google sites had 154.4 million unique video viewers, driven almost exclusively by YouTube. These visitors spent an average of 437 minutes on Google sites in May. After that, video viewership at other sites drops very sharply. For example, Microsoft Corp. (MSFT) sites had 45.2 million unique video viewers in May. The average time these viewers spent watching video on Microsoft sites was only 36.9 minutes, barely more than a half-hour TV show.

Internet advertising may remain at current levels in terms of volume, but the monetary yield from these ads likely will never return.

Easy Solutions Helps Fight Mobile Banking Fraud with Detect Safe Browsing (DSB) 4.0, Now Available for iPhone and Android

Easy Solutions, the Total Fraud Protection® company, today released Detect Safe Browsing (DSB) version 4.0. With DSB 4.0, financial institution can provide an important additional layer of fraud prevention to the end-user, to better protect against malware and other sophisticated threats such as, pharming, man-in-the-middle (MITM) and man-in-the browser (MITB) attacks. With DSB 4.0, Easy Solutions now extends this support to the two most popular mobile platforms: Android and iOS, ensuring that over 90%1 of mobile users can securely access their mobile banking accounts.

The APWG recently reported over 1.3 million confirmed-malicious files for Android alone2, making mobile malware one of the fastest growing classes of threats.

“Mobile banking has become the preferred method for many consumers to conduct their online banking. Unfortunately for financial institutions, some of the most insidious and difficult-to-detect malware is now being targeted at the mobile end-point,” said Daniel Ingevaldson, CTO of Easy Solutions. “With Detect Safe Browsing now available for iPhone and Android devices, financial institutions will be able to provide their customers with a simple and unobtrusive way to secure their mobile banking experience.”

DSB is a critical component of Easy Solutions’ Total Fraud Protection platform, which provides comprehensive fraud protection across all channels, and extended to the end-user. By combining cross-channel risk-scoring, transaction anomaly detection, multi-factor authentication, secure browsing, and detection and take-down services, Easy Solutions blocks criminals at all three phases of the fraud lifecycle – planning, launching, and cashing – while ensuring that authorized users can conduct business.

DSB 4.0 from Easy Solutions provides visibility and real-time intelligence of the threats impacting consumers. Based on a proprietary cross validation technology that prevents re-direction to fraudulent websites, DSB 4.0 includes some of the following capabilities:

  • Secure Mobile Browsing with the DSB App: The free DSB app, now available for both iOS and Android devices, gives customers a simple way to protect bank transactions performed on their mobile device or tablet
  • Accelerated Disinfection: DSB enables customers to quickly deploy on-demand cleanup procedures for malware related advanced persistent threats (APTs), enabling financial institutions to mitigate zero-day and targeted attacks.
  • Active Phishing Protection: DSB provides enhanced phishing protection based on Detect Monitoring Services’ (DMS) black list. Since DMS detects phishing attacks in early stages, DSB users are protected from the very latest phishing scams, minimizing their exposure to fraud.
  • Proactive, Real-time Malware Protection: DSB employs proprietary cross-validation technology that detects DNS poisoning and ensures that the end user can connect to the protected site. When an active redirection is detected, DSB stops the fraudulent connection.

ABOUT EASY SOLUTIONS

Easy Solutions delivers Total Fraud Protection® to over 100 clients, with over 32 million end users. The company’s products protect against phishing, pharming, malware, Man-in-the-Middle and Man-in-the-Browser attacks, and deliver multifactor authentication and transaction anomaly detection. For more information, visit http://www.easysol.net, or follow us on Twitter @goeasysol.